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Rice Now was born from the idea of creating the very first sushi delivery in Merida, Yucatan: an innovative concept for a market that grows more every day. This is why our goal was to create a total brand experience, by means of a very identifiable logotype, with fresh and youthful imagery. To compose the Rice Now logo, there were four key elements taken from japanese cuisine: temaki, rice, hashi (chopsticks) and maki (rolls). Each geometric form represents one of these elements, and together results in a logotype that communicates both an irreverent and an elegant attitude.