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Lightstyle & Co.
We created the graphic identity and naming for Lightstyle & Co., which is a company that specializes on illumination, automation and interiors. The brand is targeted to people who love comfort, luxury and design in their homes and projects.
The graphic solution was to use a completely timeless typography, able to stand on its own and coherent with the high status, textures and materials used on each project.
Black and white are the only colors that we used for this project because our goal was to highlight the product and the color that illumination would create. The logo abbreviation is the final touch, we were inspired by industrial design and the universal brands to create a representative icon that reflected elegance, internationality and that was easy to apply.