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Not Monday is a store where you can find design objects, either functional or just decorative. The name is a manifest against routine and pro creativity, inspired in the notion that people have about mondays: it means that the weekend, the fun part of the week, has ended. That’s why, from the name to the graphic identity, we wanted to project a place where boredom doesn’t exist and there’s always a new, fun and inspiring object waiting for us. The whole graphic system is very elegant and consistent, we even collaborated with Punto Arquitectónico to make some details where the brand and the installations would coexist organically. The final result is a work which is a tribute to design itself. A store for design junkies.