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Dilo Bonito ("Say it pretty”) is an online gift delivery store which main objective is to create an integral gift-shopping experience, from the moment the client orders anything in the website to when the receiver gets the product. The user has the option to buy, inter alia, presents such as flowers, piñatas, cookies, occasion cards or gift sets. Due to the products’ color nature, we decided to make an elegant brand that uses mainly black and white with a pastel color palette which contrasts perfectly to emit a clean, sober and timeless celebration atmosphere. We chose a typographic logo that represents the ribbons of gift wraps, positioned diagonally to make a reference to the effectiveness of the delivery service. Finally, the graphic applications were a simple black and white polka dot pattern, which is a direct wink to the protagonist of every celebration: the confetti.