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Pilgreen is a healthy food restaurant where you can find unique merchandise and all kinds of goodies. The name of the place is a wordplay, it comes from the word Pilgrim and green. A Pilgrim is a traveler who is on a journey to a holy place, a place where happiness is found. Pilgreen is all about the search of harmony, balance and peace while eating a healthy meal.
This project is the result of a collaboration whith TNGNT Architects in order to create a complete and consistent work, a place where the brand and the environment bonds in a cozy and friendly space.
Nowadays "Healthy food” is a concept that’s already been used, the idea was to create a brand with extra value, the community feeling is what makes Pilgreen unique.
“All different but all help each other get the fruit from the tree” was the philosophy that inspired us to create the logo’s illustration, four different animals gathered to get the same thing. Each animal was selected because of the social value they represent. The elephant, a symbol of strenght and support that shares the happiness and intelligence of the monkey, that at the same time, gives support to the rabbit. The rabbit reflects life and prudence, and at last, the bird that gives us a sense of friendship and freedom.
The animals, the selection of typography and the circular shape of the logotype, inspired by the zen philosophy gives us as a result a brand that reflects a healthy lifestyle, harmony and a sense of community.