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Calle 7 No. 305 Entre 6 y 4 Vista Alegre Norte, C.P. 97130 Mérida, Yuc, MX.

T. +52 (999) 930 6499

Mérida, Yuc. MX

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Ábito Otoño Invierno

The art direction and concept created for Abito’s Autumn Winter collection was inspired by the idea that an invention should be created through chaos. The design of the clothing is based on the combination of cultures, lifestyles and trends. The ming dynasty, the modern bohemian, the Holi spring festival and the Rock Diary.

The art of self-invention, changing and evolutioning in a chaotic atmosphere are some of David Bowie’s best known qualities, who’s also a singer, an actor, a producer, and a britanic rock composer. David Bowie, the fashion and music icon,  was the inspiration for this campaign.

The textures, the scenary, the posing and the artwork were genuinly chosen to get unique and truthful images that work with the concept and the design of the clothing.

Styling: Ábito 

Photography: Edgardo Arredondo

Artwork: Marcela Díaz 

MUA: Yasser Rego