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The architect Enrique Manero Ruz belongs to a family tree whose roots are made of artists, architects and inventors. After an arduous research about his ancestries, we created a visual identity for his architecture firm that reflects his passion for innovation and solving problems, his love for design and the strong creative tradition that runs in his family blood.
That’s why we decided to call it Manero Arquitectura Inventiva (which means "Manero Inventive Architecture"), and the result is a modern, sober and elegant identity, that works as a mould to build typographic forms alluding to the stretch relationship between architecture and the first letter of his last name.
The main detail of this branding work consist in a dynamic to which we coined the term Auric Chaos: a concept that lies in the logo’s arrangement according to a grid based on the golden ratio, in order to strengthen the constant search for the natural symmetry of things and to break the static image to create movement and continual evolution: a clear reference about how the mind of a creative inventor works, as well as nature itself.