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Poem Champagne Club
Poem is a Champagne Club with everything that it implies: sophistication and timeless elegance. Champagne is a synonym to good news, celebration and coexistence and, with the identity, we pursued making a project that, as its name implies, becomes a poem in all of the club's internal experiences, like service, the quality of the drinks and decor.
Poem is the result of the juxtaposition of various elements and concepts, like poems are. We pursued not only giving the project form but also depth, so we created a logotype with double typography, so the unification of the fonts demonstrates the fusion of the past with the present. Similarly, the texture makes reference to the french region's geographic position and, to reaffirm the concept, we carried out a compilation of poems by many classic and contemporary authors to be used on the brand's communication.