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Plataforma 01 is a website that aims to raise national and international awareness of the artistic diversity in Merida, Yucatan, in order to promote and share the work of local artists and produce experiences that allow them to enrich their careers and guarantee a continuous flow of attractive cultural manifestations. The website works as a bridge between artists, collectors, art promoters and common buyers. The naming was inspired on being the first platform of its type in the city, and is projected on a simple, sober and minimal graphic identity, in order to highlight the artist’s work on any discipline. The logotype works perfectly as a canvas, and it’s easily identifiable to spread with greater magnitude and better results.