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Jorge Carlos Zoreda is an architect, plastic artist and professor from Yucatan, whose work in architecture is nationally and internationally recognized. With his son, Roberto Zoreda, they formed a talented professional team that resulted in a prestigious studio. The graphic identity is based on taking architecture processes in a very artisanal and plastic way, applying a unique signature to each one of the projects so every one of them can be irreplaceable. We decided to do a very symmetric, modern logotype, that’d be coherent with the discipline but would reflect the firm’s prestige too. For the design applications in paperwork, we vectorized sketches from the architect’s sketchbook with high detail, in order to be cohesive with the artistic and artisanal vision that defines the firm’s work.