Pet Premier / PerrUNO

We developed the branding and brand architecture for Pet Premier as the parent brand and PerrUNO as the first of its products to be marketed.

Pet Premier is a pet food brand created with the goal of offering—as its name suggests—nutritious, top-quality food for your pet.

For the development of PerrUNO, we created a simple and accessible brand to stand out from the existing offerings on the market. We conducted a photo shoot featuring various pets to design the packaging and labels.

Through this branding, we sought to reinterpret a product that aims to be a new and outstanding offering—not only in terms of its appearance but also in its taste and nutritional value for our pets.