Rice Now

Rice Now was born from the idea of creating the first sushi delivery service in the city of Mérida, Yucatán: a completely innovative concept for which demand is growing steadily.

For this reason, the goal was to create a complete brand experience through a logo with which the market could identify, projecting a fresh and youthful image.

To design the Rice Now logo, we drew inspiration from four fundamental elements of popular Japanese cuisine: temaki, rice, hashi (wooden chopsticks), and maki (rolls).

Each geometric shape represents one of these elements, and together they form a logo that conveys an attitude that is both irreverent and elegant.