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Malvestida is a digital magazine that addresses the needs of contemporary women. It is a space that covers a wide variety of topics—fashion, culture, lifestyle, and current events—from an honest and inclusive perspective that is also fun.
Despite the immediacy of the digital world, for Malvestida, content quality is paramount, and the brand identity was created to reflect dynamism within an ordered chaos where ideas, opinions, and hard data coexist, guided by conscious and responsible journalism.
For this new phase of Malvestida.com, it was essential that the branding convey the transition from blog to digital magazine, without losing the irreverent spirit that gives the brand its unique and proactive identity. Malvestida seeks to break away from the clichés of typical women’s magazines to give a voice to authentic women who aren’t afraid to express themselves, break the mold, and show the world who they truly are.
Mexico City
Design / Editorial / Work