Dilo Bonito

Dilo Bonito is an online store with home delivery service that aims to create a comprehensive gift-giving experience, from the moment the customer places an order until the gift reaches the recipient. Customers can choose to give flowers, piñatas, cookies, greeting cards, gift sets, and other products featured in the catalog.

Given the colorful nature of its products, the decision was made to create an elegant brand that primarily uses black and white with a contrasting pastel color palette to convey a clean, understated, and timeless celebratory atmosphere.

A logo was chosen that resembles the ribbons on a gift wrap, arranged diagonally to reference the efficiency of the home delivery service. Finally, the graphic elements were finished with a pattern of black dots on a white background, a nod to confetti—the star of any celebration.