Marte Estudio

Marte Estudio is an otherworldly space where classic art and modern styling coexist in harmony—a salon where, through cuts, color, styling, and makeup, clients can experience everything from a subtle refresh to a drastic makeover, always with the goal of bringing out their natural beauty. The identity of Marte Estudio was inspired by eclecticism—a quality that defines its founder, Mariana Abraham, who possesses a unique, cheerful, and versatile personality. This is reflected within the studio, where innovation and experimentation are key elements in bringing out the best in each client.

We used a combination of classical artworks with illustrations, colors, and symbols in our communications, which make the brand flexible and reflect the constant transformation taking place within the salon. For the logo, we chose a typeface that is legible and easy to adapt to any design and surface. We also created a version of the astronomical symbol for the planet Mars, which is used as the primary isotype alongside other secondary symbols and textures that complement the identity, giving it a multifaceted, approachable, and professional personality within the industry.