MUUI is a beverage that brings generations together with its classic recipe of milk and cocoa, a flavor passed down through the ages in Yucatecan homes. With a century-old formula and entirely local production, drinking MUUI is like stepping back to simpler times and sitting down at the family table to share stories and experiences. The brand’s design was inspired by a classic aesthetic, featuring a palette of pastel shades of yellow and brown that evoke the drink’s ingredients. Illustrations of castles, ships, and seas of chocolate were also created for the bottle, evoking stories of yesteryear passed down from generation to generation. The name MUUI conveys the brand’s values and qualities across various applications, supported by an original typeface that makes it unique.
