Not Monday

Not Monday is a store that sells design objects, whether decorative or functional. The name is a manifesto against routine and in favor of creativity, inspired by the way people view Mondays: it means that the weekend—the fun part—is over.

That’s why, from the name to the visual identity, we wanted to create a space where boredom doesn’t exist and there’s always something new, fun, and inspiring to discover. The entire graphic system is very elegant and consistent; we collaborated with Punto Arquitectónico to create certain details where the brand and the store’s interior design coexist organically.

The final result is a project that is, in and of itself, a tribute to design. A store for design enthusiasts.