Wonderlab

WonderLab breaks the mold of beauty products and salons, run by and for independent women. WL is a disruptive brand, imbued with an alternative and conscious attitude, distinguished by its use of organic products.

The branding incorporates a wide range of graphic elements to convey the brand’s personality and its treatments for different hair types and skin tones; some of these products, such as “Mermaid Tail Oil” and “Unicorn Tears,” feature labels with a versatile design.

The bottles are made of amber “apothecary-style” glass and feature non-traditional shapes and proportions.

WonderLab is a brand that believes in the power of being different, in individual self-confidence, in the ability to break paradigms, and in reaching those who choose to enjoy the magical effects of its products in new and different ways.