Leiten Möbel Studie

Naming and visual identity for a furniture design and manufacture studio. The name “Leiten”, which means “to guide” in german, it’s part of the etymologic origin of the “Leitmotiv” concept, a term coined to the recurring motive or topic inside any artistic work.

The “Möbel Studie” (furniture studio) description is in german too, in order to indicate the great influence that this country has on global design and the admiration for it from both architects involved in the foundation of this studio.

The logotype is inspired in the creation process: a simple geometric figure comes alive with other forms, creating new perspectives and a visual wink that builds an L with discretion. The red color is used to reflect a young, professional and passionate company.